想改善你的企业管理经营方式吗？商业周刊网站关于小企业的专题“Today’s Tip”也许对你有所帮助。
Putting an Innovation Strategy in Place
摆正创新战略位置
In baseball, everyone wants to hit a home run. In the small business world, many owners have the same goal when it comes to their innovation strategy.
棒球比赛中，每个人都想击出全垒打。在小企业的世界里，当涉及到创新战略，许多老板有着同样的目标。
Innovation is sometimes thought of as a breakthrough that turns the industry on its ear and changes everything—new product lines, new ways of producing or distributing products or services, and new technologies that render the current processes obsolete. While these types of innovations are trendsetting and glamorous (until the next big thing comes along), only a very small percentage of successful innovations in business actually fall into the "breakthrough" category. It's the attention they draw that leads us to assume they occur more often than they do.
有时,创新被认为是根本性转变整行业发展的突破，这种突破改变了一切---出现新产品，生产及分销产品和服务的新方法，改进过时生产工艺的新技术。这类创新是引领潮流和引人入胜的（直到下一次重大创新的出现），实际上，在企业成功的创新中，只有很小一部分属于这类突破性的创新。突破性的创新容易引人注意，会使我们认为这种创新比实际情况更经常发生。
A very effective innovation strategy for small business owners is to focus on ideas that you run across every day: ideas for improvements that come from employees, customers, suppliers, distributors, business magazines, online sites, and other people and organizations you interact with regularly. These ideas are often easy to get, easy to implement, and quick to yield feedback about how well they work. The reason some companies fail at trying something new is that they wait around (sometimes for years) for the next big idea they believe will put them on the map. All the while, these same companies overlook the myriad number of smaller ideas that are circulating the hallways and break rooms about how to do things differently and better.
对小企业来说，关注每天碰到的创新是一种很有效的创新战略：这些有助于改善企业的创新来自各个方面，包括雇员、客户、供应商、分销商、商业杂志、网站和与你有经常联系的个人或组织。这些创新很容易获得，容易实施、很快见效。造成有些公司无法尝试新事物的原因是他们老等着下一下重大的创新，认为这种创新会使自己出名（常常一等就是好几年）。一直以来，这些相同公司忽略无数在走廊和办公室流传的更小的创新点子，这些点子使事情做得与众不同，做得更好。
So keep those home run expectations for the baseball field, and feed and support the ideas that can bring you a base hit. If you get enough of them, you might just win the game anyway.
因此，棒球场上希望保持本垒打，就提供和支持能让你击出本垒打的各种创新点子。如果你得到足够的点子，不管怎样，你就有可能赢得比赛。
http://www.businessweek.com/smallbiz/tips/
Lisa Gundry, PhD
Professor of management
Director, the Center for Creativity and Innovation
DePaul University
Chicago
