模具自主研发,“中国制造”欲求变
Independent R&D in Mould Industry, China Manufacture Industry turns to be changed
当“中国制造”的产品在国际市场屡碰坚冰,中国加工制造业的传统优势正日益被拉美等国家所模仿,单纯依靠劳动力成本、原材料成本等建立在资源基础上的优势,已经让中国产品利润稀薄,中国企业逐渐认识到“创造”的重要性。
“掌握核心技术,不断创新产品,摆脱低端角逐进入高端市场,是企业立于不败之地的关键。”重庆瑞奇兰模具有限公司总经理叶林说。
As products made in China encounter rejections in world market, and traditional advantages of China’s manufacturing industry having been imitated by Latin American countries, China can’t base its advantages on cheap labours and raw material any more, for the low profit. Gradually, Chinese enterprises are turning their attentions to creativity.
“master the key tech, never stop the exploring of new products, drop low market competition and explore high market. These are the key element for the success of an enterprise.” Said Ye Lin, general manager of CHONGQING RICHLAND MOULD CORP.
素有“现代工业之母”美誉的模具在工业领域应用极大,正因如此,叶林在离开中国银行开始自主创业时,选择了模具的进出口贸易。叶总说:“长期专注于这个行业,对其技术、生产、市场等的了解就愈深刻,为满足市场的更高需求,适应市场发展的特点,我们开始为客户提供ODM加工。”瑞奇兰的海外市场起初是中东、非洲等不发达地区,但低端市场利润空间小,竞争却异常激烈,如果长期局限于此,企业终会被淘汰。正是意识到这一点,瑞奇兰果断跳出低端竞争,开始组建自己的研发队伍,通过向高端客户提供所需产品,逐渐了解高端市场,研究高端产品,并最终走进高端市场。
Mould, which bears the name of Mother of Mordern Industry, has been widely used in all industrial areas. So when Mr. Ye Lin lefted Bank of China and started his own business, he decided to do export & import business of mould. He said, “Having been in this area for so long a time that I have got full understanding about the tech, the manufacturing and the market. In order to meet higher demands and keep up with market development, we begin to provide ODM processing for customers.” At the very beginning, Richland’s oversea market started from under developed countries in Mid-east and Africa. However, they benefit very little while experience fierce competition. If keep on in the statement, it will be eliminated. Realizing this, Richland walked out from the competion in low-end market, and set up its own R&D team. By offering products for high-end market, Richland entered high-end market gradually
“从单纯的贸易到ODM加工,再到现在的自行研发设计,我们的每一步转变都是围绕市场需求进行的。而要把握住市场还需要一个良好的推广平台。”叶总谈到瑞奇兰选择B2B推广时说,当时摆在面前的有4、5家平台,但在认真分析研究,又进行了综合权衡后最终敲定中国制造网。叶总说:“电子商务对企业知名度的推广、影响力的扩大都具有重要作用,而中国制造网对改变瑞奇兰市场结构,从中东等国家的低端市场向发达国家的高端市场转变中具有不可忽视的作用。”
“Starts from simply trade to ODM processing, and to independent R&D at present, our every improvement is made according to the market demands. However, a good promotion platform is needed so that we can make accurate prediction.” When talking about promotions on B2B, he mentioned that there were four or five platforms in his mind, and he chose made-in-china finally after carefully study and analysis. He said, “ e-commerce plays very import role in the promotion of an enterprise’s fame and influence. And made-in-china has great influence on market switch of Richland from low-end market in Mid-east to high-end market in developed countries.”
在关于“中国制造”的问题上,全国人大代表、中国企业管理研究会副理事长林健曾说:“仅仅是制造而没有创新,制造就没有生命力。”瑞奇兰在新型产品自行研发的基础上,能够为客户提供模具的个性化设计研发及相关产品生产,极大满足了高端客户的需求。其中为美国客户设计和制造的高尔夫轮盖项目和为英国客户设计和制造的环保塑料模具和产品,已成为“中国制造”的优秀案例。
On made in China issue, Lin Jian, NPC depu
|