Abstract
As the 2008 Olympic Games coming, in order to give some advices to Beijing tourism industry, this thesis enumerates experience of the previous two Olympic Games, analyzes the challenge to Beijing, and makes a comparison with examples of the previous two sponsor cities and Beijing’s current condition as the theory basis to give some advices.
There are four parts in this thesis. The first part enumerates successful experience of the 2000 Sydney Olympic Games. The second part enumerates the failed experience of the 2004 Athens Olympic Games. This two parts includes all aspects of tourism industry, such as traffic system, tourism service, tourism promotion and so on. In the third part, the thesis analyzes the current conditions of Beijing tourism industry, including accommodation industry, tourism promotion, protection and construction of tourism views, cicerones’ service and so on. According to the comparison of the experiences from the previous two sponsor cities and the current condition of Beijing tourism industry, the last part of this thesis gives some advice三 to the construction of Beijing tourism industry.
Key Words: traffic, accommodation, cicerone, construction
摘要
2008年奥运会将要来临,为了对北京旅游业提出一些建议,这篇论文列举了前两届奥运会主办城市的经验和北京旅游业的现状以及面临的挑战,然后将两者进行对比,这个对比就是提出建议的理论基础。
这篇论文有四个部分。在第一部分,它列举了2000年悉尼奥运会的成功经验。第二部分列举了2004年雅典奥运会的失败经验。这两个部分包括了旅游业的各个方面,如交通系统、旅游服务、旅游宣传等等。在第三部分,它分析了北京旅游业的现状,包括北京住宿业、旅游宣传、旅游景点的建设和保护、导游服务等等。通过对奥运会其它主办城市的经验和北京旅游业的现状的比较,论文的最后一个部分对北京旅游业的建设提出了几点建议。
关键词:交通、住宿、导游、建设
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