摘要:沟通计划和推介计划是相互关联的,因为彼此直接影响的结果。
由于目标受众的不同,两个计划的执行时间是不同的。大部分的沟通计划将在上海世博会筹备的早期开展,是作为世博会组织者接近政府、私企和国际组织的有效途径。与此同时,大部分的推介计划将在稍后阶段开展,作为世博会组织者吸引游客的重要手段。
Communication Campaign and Promotion Campaign are interrelated as the effectiveness of one directly impacts that of the other.
Given the difference in targeted audiences, the time of execution is different for these two campaigns. Most of the Communication Campaign will be launched in the early stage of the preparation for Expo 2010 as the Organizer approaches governments, private corporations and international organizations. Meanwhile, the majority of the Promotion Campaign will be executed in the later stage as the Organizer works to attract visitors.