摘要:a. BIE、世博会组织者和参展国的协同合作
沟通与推介计划的一个重要目标就是在全球环境中重新定位世界博览会。世界博览会的形象依赖于很多因素和参与者,即主办国的主动性,参展国的热情和BIE的支持。
Synergy between BIE, the Organizer and Participating Countries
One important objective of Communications and Promotion is to reposition World Expositions in a global perspective. The image of World Expositions is dependent on a number of factors and players, namely the initiative of the host city, the enthusiasm of the participating countries and the support of the BIE.