摘要:a. 实施态度调查衡量公众意见
世博会组织者将与国际和国内领先的调研机构合作在两类受众中开展对上海世博会的兴趣和参与欲调查:一是具备意见影响力的受众;二是全球民众。
世博会组织者将开展两类研究。于2005—2006开展的研究将主要推动政府、国际组织、跨国企业和NGO/NPO参与上海世博会的支持度。第二轮研究将于2008—2009年开展,主要衡量国际游客和中国游客参与上海世博会的兴趣。
a. Conduct attitudinal research to measure public opinion
The Organizer will retain leading domestic and international survey research agencies to conduct surveys among both opinion leader audiences and global citizens of their potential interest and participation in Expo 2010.
Two sets of research should be conducted. Research in 2005-2006 will be geared toward supporting the promotion of government, international organizations, and multinational corporate and NGO/NPO participation in Expo 2010. A second round of research will be conducted in 2008 and 2009 to measure perceptions about international and Chinese visitors interested in attending Expo 2010.