摘要:标志特许经营
上海世博会标志特许经营,是指组织者授权给国内外合格的企业生产和销售带有上海世博会名称、会徽和吉祥物等世博会知识产权的产品,而企业则通过向组织者缴纳特许权费的方式对上海世博会的筹备和举办提供资金支持的经营活动。
Licensed Product Management
Licensed product management plan refers to the management of enterprises that have been granted a license by the Organizer to manufacture and sell goods with the symbols of Expo 2010, including the name, emblem and mascot. In paying royalty fee to the Organizer, licensed enterprises provide financial support to the preparation and organization of Expo 2010.