摘要:票务推广营销
票务推广营销是商业化运作中总体收入最重要的来源。票务推广是最终体现上海世博会是否成功的重要衡量指标之一。
票务推广的组织管理是一项需要有多部门介入,多技术支持,多品种销售的相互依赖的综合性工程,本计划的完善设计可确保整个系统及所有部门协调运作,在“以参观者为中心”的理念指导下,确保每一个参观者都能获得最佳的世博体验。
Ticket Sales and Marketing
Ticket sales promotion is the most important source of the gross income of the business operation. It is one of the important indexes to final measurement of success of the Expo.
Ticket promotion is an integrated project that requires the coordination of various departments, technology support and multi-sales channels. Hence, incorporating elements of various other plans and departments is extremely important to the successful execution of the event management plan. Notably, “visitors” should always be at the heart of every single detail of the plan in order to generate the best Expo experience.