统一企业标志,系由英文字 ” PRESIDENT ” 之字首 ” P ” 演变而来。
This logo ,derives from the initial “P” of its English word “PRESIDENT ”.
翅膀三条斜线与延续向左上扬的身躯,代表“三好一公道”的品牌精神(即品质好、信用好、服务好、价格公道)
The three oblique lines as the wings and the soaring body stand for the very brand spirit “Three Good's and One Fairness” (Namely, good quality, good credibility, good service; fairness in price).
另一方面也象征以爱心诚心信心为基础,为消费者提供商品及服务,以及产品其中创新突破的寓意
Meanwhile, the logo also suggests the very corporate foundations, i.e., benevolence, faithfulness and confidence to serve consumers with trustworthy commodities and services, suggesting constant innovation and breakthrough of the Corporation's products.
底座平切的翅膀,则是稳定正派诚实的表征。整个造型象征超越、翱翔、和平,以及带向健康快乐的未来。
The flat wings shown on the bottom symbolize steadiness, decency and faithfulness. The entire motif suggests surmounting, soaring, peacefulness and the upbeat and blessed future.
“红色”代表热诚的服务、坚定的信心、赤诚的关注
“Red” stands for enthusiastic services, resolute confidence and earnest concern.
“橘色”代表勇于创新、长于突破,及与食品联想的满足感、丰盛感
“ Orange ” stands for courageous in innovation, sophisticated in breakthrough, to bring the viewers into the reminiscence of content and sumptuous excitement of foods.
“铭黄”富有温馨、明快、愉悦的感情,代表该品牌的期望
“Yellow” conveys warmth, lucidity and pleasant sentiment, standing for aspiration toward the brand name.
图案整体明朗愉悦的暖色系,象征健康快乐的未来与新鲜活力的期许
The entire motif conveys bright, clear and joyful warm hue, suggesting healthy and blessed future as well as brilliant vigor.
统一企业公司自成立以来始终以建立有德有才的团队为本,追求卓越的企业文化,服务客户、改善品质、创新产品,
Since its establishment, Uni-President Enterprises Corp. has been committed to establishing a foundation of a virtuous and talented task forces, pursuing a superior business culture, providing better service and product quality, and developing innovative products.
并怀抱对生命的热爱,放眼未来,执意以人性本位的企业关怀,不断延伸经营领域,创新求进,精益求精,提供国人与国际友人最优良的商品与服务。
In addition, with a nourishing passion for life, the company looks into the future, focuses on human care, expands business territories and stimulates innovation and improvement in order to provide premium products and services for our people and our foreign friends at all times.
如今统一企业得以发展成为国际性的企业,从本土发迹,由台湾扩展到海峡两岸、亚洲以至全世界,均担负起引导消费趋势的角色,也透过国际化的洗礼,大幅提高企业竞争力。
Today, we are an international enterprise. Began here in Taiwan, and expanded to China, the rest of Asia and now to the entire world, Uni-President plays a guiding role for consumer trends and its competitiveness has significantly increased through the baptism of internationalization.
展望未来,企业国际化及品牌全球化是我们努力的目标,而提供具国际水准的服务,更是我们真心回馈给国人的实质表现。
Uni-President is looking forward to operating globally and developing well-known international brands. Providing goods and services to an international standard is the goal.
在迎向潮流变迁,符合消费需求的同时,更期待同业与国内外企业共同努力,服务广大的消费群,提升消费者的生活品质,共同享有高品质的精致生活。
In order to adapt to changing consumption trends and to fulfill the needs of customers, we expect to bring together related businesses along with other domestic and foreign corporations to create more appealing and profitable products.
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